Vol. 2 No. 1 (2026): #3
The Journal of Business and Tourism Management (JBTM) is pleased to present Volume 2, Issue 1, the journal's first Special Issue, entitled "Human–AI Synergy in Service Industries: Rethinking HRM for Digital Transformation." This special issue has been edited by Prof. Dr. Hazem Ahmed Khairy (University of Sadat City, Egypt), Associate Editor of JBTM, whose efforts have been instrumental in bringing together an international collection of research addressing one of the most significant transformations currently affecting service industries.
The objective of this Special Issue has been to advance understanding of how organisations can successfully integrate artificial intelligence while maintaining a strong human-centred perspective. Collectively, the papers published here illustrate that technological progress is most valuable when it enhances rather than replaces human capabilities.
