Vol. 2 No. 1 (2026): #3

Articles

• AI Awareness and Psychological Withdrawal in Hotels: The Mediating Role of Ego Depletion and the Moderating Role of Ambiguity Tolerance

  Ahmed S. Abdelaziz, Shimaa Abo Elsoad Mohamed Soliman, Mahmoud Ahmed Mohmed Saleh

  1-21

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• Social media marketing campaigns of DMOs for promoting sustainable travel: The case of Thailand

  Rami Isaac

  22-48

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• Ethical Governance in the Age of Artificial Intelligence: Implications for HRM and Digital Transformation in Service Industries

  Rafael Rivelles

  49-70

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