Special Issue

Human–AI Synergy in Service Industries: Rethinking HRM for Digital Transformation

Aim and Scope

The rapid evolution of artificial intelligence (AI) is transforming the way service industries operate, challenging traditional human resource management (HRM) paradigms. This special issue seeks to advance understanding of how AI and HRM intersect to shape digital transformation, enhance service quality, and promote human–machine collaboration in tourism, hospitality, and business organizations.
The special issue welcomes interdisciplinary research that integrates perspectives from HRM, organizational behavior, technology management, service marketing, and sustainability. Contributions should explore how organizations can develop strategies to ensure that technological advancement complements, rather than replaces, human capabilities—creating synergistic systems where human intelligence and AI co-evolve to deliver exceptional service experiences.

Key Themes Include (but are not limited to):

- HRM strategies for AI integration and digital transformation
- Human–AI collaboration and hybrid service delivery
- AI literacy, employee empowerment, and digital skill development
- Ethical and sustainable HRM in AI-enabled environments
- Leadership and organizational culture for AI adoption
- AI service quality and customer experience enhancement
- Employee attitudes toward AI and technology readiness
- AI-driven HR analytics and data-informed decision-making
- Green HRM and sustainable digital practices

Manuscript Submission Deadline: April 2026

All manuscripts should be submitted through the Journal of Business and Tourism Management (JBTM) online system. Submissions must comply with the journal’s formatting and referencing guidelines and will undergo double-blind peer review.

For inquiries regarding this special issue, please contact the Special Issue Editor.

Special Issue Editor:

Prof.Dr. Hazem Ahmed Khairy
Professor of Hotel Management, University of Sadat City, Egypt
Associate Editor, Journal of Business and Tourism Management (JBTM)
Email: [hazem.khaiery@fth.usc.edu.eg] [hazemkhiry2010@yahoo.com]